MI.Business Console

for Berlin-Chemie

Update: 14.06.2022

Last week: 22 week 2022 (30.05.2022 - 05.06.2022)

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	136 034	-9.0%	5.6%	0.1	27 373 332	-8.9%	5.2%	0.1	-11.4%
YTD	5 640 566	56.0%	6.1%	1.3	1 115 257 124	85.7%	5.8%	1.6	22.2%
MAT	15 293 394	68.5%	6.8%	2	2 805 372 768	99.7%	6.3%	2.2	18.0%
DEXALGIN
WoW	35 659	1.8%	0.9%	0.1	15 140 929	3.3%	2.2%	0.2	-4.7%
YTD	955 070	39.0%	0.8%	0.1	393 354 777	51.3%	2.1%	0.4	17.8%
MAT	2 107 078	8.8%	0.7%	0	834 343 606	16.6%	2.0%	0	7.4%
ESPUMISAN (ADULTS)
WoW	90 764	1.2%	64.9%	4.2	46 362 992	1.6%	71.3%	4.4	-5.3%
YTD	2 429 525	12.7%	63.3%	-10.5	1 222 292 109	28.2%	70.3%	-8.2	31.4%
MAT	5 555 844	13.0%	66.9%	-5.5	2 693 849 520	29.1%	74.1%	-4	22.2%
ESPUMISAN BABY
WoW	29 080	4.9%	50.4%	4.7	18 221 187	5.0%	60.7%	4.6	-4.9%
YTD	716 148	-1.4%	47.7%	-3.5	439 030 639	4.8%	59.0%	-6	5.9%
MAT	1 652 960	-6.0%	48.5%	-0.8	991 604 437	3.2%	60.4%	-0.8	-4.6%
FASTUM
WoW	18 078	-11.1%	0.5%	0	9 310 462	-10.3%	1.2%	-0.1	-6.3%
YTD	552 900	-11.5%	0.7%	-0.1	278 378 531	-2.8%	1.6%	-0.4	5.7%
MAT	1 313 407	-12.6%	0.7%	-0.1	632 267 750	-5.0%	1.7%	-0.3	2.0%
IODOMARIN
WoW	62 167	18.0%	7.5%	1.2	12 405 619	17.7%	11.4%	1.9	-1.3%
YTD	1 278 756	9.9%	7.2%	0.6	241 406 535	10.7%	9.2%	0.2	0.3%
MAT	3 261 520	18.2%	8.1%	1.7	606 111 247	18.2%	11.0%	2	-7.2%
LIOTON
WoW	25 736	4.2%	2.6%	0.2	26 732 458	3.4%	4.7%	0.4	-5.4%
YTD	669 758	-3.4%	2.9%	-0.1	671 890 321	22.2%	5.1%	-0.1	0.5%
MAT	1 668 804	-4.9%	3.1%	-0.1	1 524 879 819	13.9%	5.6%	-0.1	-2.8%
MEZYM
WoW	329 187	-5.7%	28.2%	1.2	49 930 379	-7.2%	19.8%	0	-9.8%
YTD	10 166 239	31.7%	30.0%	4	1 555 777 114	42.9%	21.6%	2	14.0%
MAT	23 203 936	26.6%	30.7%	4	3 375 355 827	32.1%	22.5%	1.9	10.0%
MIG 400
WoW	164 918	5.6%	4.1%	0.4	19 519 127	6.0%	2.8%	0.3	-4.7%
YTD	4 152 591	21.2%	3.5%	0.1	486 313 687	23.7%	2.6%	-0.1	17.8%
MAT	10 618 180	21.7%	3.8%	0.4	1 209 892 275	23.8%	2.9%	0.2	7.4%
PROSTAMOL
WoW	24 477	-4.8%	17.3%	0.4	34 368 836	-5.1%	19.6%	0.6	-7.1%
YTD	862 770	-4.7%	20.3%	-3.7	1 214 534 393	8.0%	23.0%	-4.2	12.8%
MAT	2 097 490	-1.0%	22.7%	-1.4	2 789 613 569	7.4%	25.3%	-2.4	5.0%
RESPERO MYRTOL
WoW	15 872	1.1%	7.6%	0.7	7 509 341	1.1%	7.2%	0.5	-8.2%
YTD	663 371	246.2%	9.3%	6.2	308 452 488	233.1%	9.0%	5.5	13.7%
MAT	1 218 586	115.7%	7.9%	3.6	560 716 284	102.6%	7.8%	2.8	16.0%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	5 640 566	56.0%	6.1%	1.3	1 115 257 124	85.7%	5.8%	1.6	22.2%
DEXALGIN	955 070	39.0%	0.8%	0.1	393 354 777	51.3%	2.1%	0.4	17.8%
ESPUMISAN (ADULTS)	2 429 525	12.7%	63.3%	-10.5	1 222 292 109	28.2%	70.3%	-8.2	31.4%
ESPUMISAN BABY	716 148	-1.4%	47.7%	-3.5	439 030 639	4.8%	59.0%	-6	5.9%
FASTUM	552 900	-11.5%	0.7%	-0.1	278 378 531	-2.8%	1.6%	-0.4	5.7%
IODOMARIN	1 278 756	9.9%	7.2%	0.6	241 406 535	10.7%	9.2%	0.2	0.3%
LIOTON	669 758	-3.4%	2.9%	-0.1	671 890 321	22.2%	5.1%	-0.1	0.5%
MEZYM	10 166 239	31.7%	30.0%	4	1 555 777 114	42.9%	21.6%	2	14.0%
MIG 400	4 152 591	21.2%	3.5%	0.1	486 313 687	23.7%	2.6%	-0.1	17.8%
PROSTAMOL	862 770	-4.7%	20.3%	-3.7	1 214 534 393	8.0%	23.0%	-4.2	12.8%
RESPERO MYRTOL	663 371	246.2%	9.3%	6.2	308 452 488	233.1%	9.0%	5.5	13.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	15 293 394	68.5%	6.8%	2	2 805 372 768	99.7%	6.3%	2.2	18.0%
DEXALGIN	2 107 078	8.8%	0.7%	0	834 343 606	16.6%	2.0%	0	7.4%
ESPUMISAN (ADULTS)	5 555 844	13.0%	66.9%	-5.5	2 693 849 520	29.1%	74.1%	-4	22.2%
ESPUMISAN BABY	1 652 960	-6.0%	48.5%	-0.8	991 604 437	3.2%	60.4%	-0.8	-4.6%
FASTUM	1 313 407	-12.6%	0.7%	-0.1	632 267 750	-5.0%	1.7%	-0.3	2.0%
IODOMARIN	3 261 520	18.2%	8.1%	1.7	606 111 247	18.2%	11.0%	2	-7.2%
LIOTON	1 668 804	-4.9%	3.1%	-0.1	1 524 879 819	13.9%	5.6%	-0.1	-2.8%
MEZYM	23 203 936	26.6%	30.7%	4	3 375 355 827	32.1%	22.5%	1.9	10.0%
MIG 400	10 618 180	21.7%	3.8%	0.4	1 209 892 275	23.8%	2.9%	0.2	7.4%
PROSTAMOL	2 097 490	-1.0%	22.7%	-1.4	2 789 613 569	7.4%	25.3%	-2.4	5.0%
RESPERO MYRTOL	1 218 586	115.7%	7.9%	3.6	560 716 284	102.6%	7.8%	2.8	16.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	136 034	-9.0%	5.6%	0.1	27 373 332	-8.9%	5.2%	0.1	-11.4%
DEXALGIN	35 659	1.8%	0.9%	0.1	15 140 929	3.3%	2.2%	0.2	-4.7%
ESPUMISAN (ADULTS)	90 764	1.2%	64.9%	4.2	46 362 992	1.6%	71.3%	4.4	-5.3%
ESPUMISAN BABY	29 080	4.9%	50.4%	4.7	18 221 187	5.0%	60.7%	4.6	-4.9%
FASTUM	18 078	-11.1%	0.5%	0	9 310 462	-10.3%	1.2%	-0.1	-6.3%
IODOMARIN	62 167	18.0%	7.5%	1.2	12 405 619	17.7%	11.4%	1.9	-1.3%
LIOTON	25 736	4.2%	2.6%	0.2	26 732 458	3.4%	4.7%	0.4	-5.4%
MEZYM	329 187	-5.7%	28.2%	1.2	49 930 379	-7.2%	19.8%	0	-9.8%
MIG 400	164 918	5.6%	4.1%	0.4	19 519 127	6.0%	2.8%	0.3	-4.7%
PROSTAMOL	24 477	-4.8%	17.3%	0.4	34 368 836	-5.1%	19.6%	0.6	-7.1%
RESPERO MYRTOL	15 872	1.1%	7.6%	0.7	7 509 341	1.1%	7.2%	0.5	-8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

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SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

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MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

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SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

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MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

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SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

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MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

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SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

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MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

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SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

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SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

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MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

---

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

RESPERO MYRTOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

---

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

---

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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