for Berlin-Chemie

Update: 14.06.2022

Last week: 22 week 2022 (30.05.2022 - 05.06.2022)


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 136 034 -9.0% 5.6% 0.1 27 373 332 -8.9% 5.2% 0.1 -11.4%
YTD 5 640 566 56.0% 6.1% 1.3 1 115 257 124 85.7% 5.8% 1.6 22.2%
MAT 15 293 394 68.5% 6.8% 2 2 805 372 768 99.7% 6.3% 2.2 18.0%
DEXALGIN
WoW 35 659 1.8% 0.9% 0.1 15 140 929 3.3% 2.2% 0.2 -4.7%
YTD 955 070 39.0% 0.8% 0.1 393 354 777 51.3% 2.1% 0.4 17.8%
MAT 2 107 078 8.8% 0.7% 0 834 343 606 16.6% 2.0% 0 7.4%
ESPUMISAN (ADULTS)
WoW 90 764 1.2% 64.9% 4.2 46 362 992 1.6% 71.3% 4.4 -5.3%
YTD 2 429 525 12.7% 63.3% -10.5 1 222 292 109 28.2% 70.3% -8.2 31.4%
MAT 5 555 844 13.0% 66.9% -5.5 2 693 849 520 29.1% 74.1% -4 22.2%
ESPUMISAN BABY
WoW 29 080 4.9% 50.4% 4.7 18 221 187 5.0% 60.7% 4.6 -4.9%
YTD 716 148 -1.4% 47.7% -3.5 439 030 639 4.8% 59.0% -6 5.9%
MAT 1 652 960 -6.0% 48.5% -0.8 991 604 437 3.2% 60.4% -0.8 -4.6%
FASTUM
WoW 18 078 -11.1% 0.5% 0 9 310 462 -10.3% 1.2% -0.1 -6.3%
YTD 552 900 -11.5% 0.7% -0.1 278 378 531 -2.8% 1.6% -0.4 5.7%
MAT 1 313 407 -12.6% 0.7% -0.1 632 267 750 -5.0% 1.7% -0.3 2.0%
IODOMARIN
WoW 62 167 18.0% 7.5% 1.2 12 405 619 17.7% 11.4% 1.9 -1.3%
YTD 1 278 756 9.9% 7.2% 0.6 241 406 535 10.7% 9.2% 0.2 0.3%
MAT 3 261 520 18.2% 8.1% 1.7 606 111 247 18.2% 11.0% 2 -7.2%
LIOTON
WoW 25 736 4.2% 2.6% 0.2 26 732 458 3.4% 4.7% 0.4 -5.4%
YTD 669 758 -3.4% 2.9% -0.1 671 890 321 22.2% 5.1% -0.1 0.5%
MAT 1 668 804 -4.9% 3.1% -0.1 1 524 879 819 13.9% 5.6% -0.1 -2.8%
MEZYM
WoW 329 187 -5.7% 28.2% 1.2 49 930 379 -7.2% 19.8% 0 -9.8%
YTD 10 166 239 31.7% 30.0% 4 1 555 777 114 42.9% 21.6% 2 14.0%
MAT 23 203 936 26.6% 30.7% 4 3 375 355 827 32.1% 22.5% 1.9 10.0%
MIG 400
WoW 164 918 5.6% 4.1% 0.4 19 519 127 6.0% 2.8% 0.3 -4.7%
YTD 4 152 591 21.2% 3.5% 0.1 486 313 687 23.7% 2.6% -0.1 17.8%
MAT 10 618 180 21.7% 3.8% 0.4 1 209 892 275 23.8% 2.9% 0.2 7.4%
PROSTAMOL
WoW 24 477 -4.8% 17.3% 0.4 34 368 836 -5.1% 19.6% 0.6 -7.1%
YTD 862 770 -4.7% 20.3% -3.7 1 214 534 393 8.0% 23.0% -4.2 12.8%
MAT 2 097 490 -1.0% 22.7% -1.4 2 789 613 569 7.4% 25.3% -2.4 5.0%
RESPERO MYRTOL
WoW 15 872 1.1% 7.6% 0.7 7 509 341 1.1% 7.2% 0.5 -8.2%
YTD 663 371 246.2% 9.3% 6.2 308 452 488 233.1% 9.0% 5.5 13.7%
MAT 1 218 586 115.7% 7.9% 3.6 560 716 284 102.6% 7.8% 2.8 16.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 640 566 56.0% 6.1% 1.3 1 115 257 124 85.7% 5.8% 1.6 22.2%
DEXALGIN 955 070 39.0% 0.8% 0.1 393 354 777 51.3% 2.1% 0.4 17.8%
ESPUMISAN (ADULTS) 2 429 525 12.7% 63.3% -10.5 1 222 292 109 28.2% 70.3% -8.2 31.4%
ESPUMISAN BABY 716 148 -1.4% 47.7% -3.5 439 030 639 4.8% 59.0% -6 5.9%
FASTUM 552 900 -11.5% 0.7% -0.1 278 378 531 -2.8% 1.6% -0.4 5.7%
IODOMARIN 1 278 756 9.9% 7.2% 0.6 241 406 535 10.7% 9.2% 0.2 0.3%
LIOTON 669 758 -3.4% 2.9% -0.1 671 890 321 22.2% 5.1% -0.1 0.5%
MEZYM 10 166 239 31.7% 30.0% 4 1 555 777 114 42.9% 21.6% 2 14.0%
MIG 400 4 152 591 21.2% 3.5% 0.1 486 313 687 23.7% 2.6% -0.1 17.8%
PROSTAMOL 862 770 -4.7% 20.3% -3.7 1 214 534 393 8.0% 23.0% -4.2 12.8%
RESPERO MYRTOL 663 371 246.2% 9.3% 6.2 308 452 488 233.1% 9.0% 5.5 13.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 15 293 394 68.5% 6.8% 2 2 805 372 768 99.7% 6.3% 2.2 18.0%
DEXALGIN 2 107 078 8.8% 0.7% 0 834 343 606 16.6% 2.0% 0 7.4%
ESPUMISAN (ADULTS) 5 555 844 13.0% 66.9% -5.5 2 693 849 520 29.1% 74.1% -4 22.2%
ESPUMISAN BABY 1 652 960 -6.0% 48.5% -0.8 991 604 437 3.2% 60.4% -0.8 -4.6%
FASTUM 1 313 407 -12.6% 0.7% -0.1 632 267 750 -5.0% 1.7% -0.3 2.0%
IODOMARIN 3 261 520 18.2% 8.1% 1.7 606 111 247 18.2% 11.0% 2 -7.2%
LIOTON 1 668 804 -4.9% 3.1% -0.1 1 524 879 819 13.9% 5.6% -0.1 -2.8%
MEZYM 23 203 936 26.6% 30.7% 4 3 375 355 827 32.1% 22.5% 1.9 10.0%
MIG 400 10 618 180 21.7% 3.8% 0.4 1 209 892 275 23.8% 2.9% 0.2 7.4%
PROSTAMOL 2 097 490 -1.0% 22.7% -1.4 2 789 613 569 7.4% 25.3% -2.4 5.0%
RESPERO MYRTOL 1 218 586 115.7% 7.9% 3.6 560 716 284 102.6% 7.8% 2.8 16.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 136 034 -9.0% 5.6% 0.1 27 373 332 -8.9% 5.2% 0.1 -11.4%
DEXALGIN 35 659 1.8% 0.9% 0.1 15 140 929 3.3% 2.2% 0.2 -4.7%
ESPUMISAN (ADULTS) 90 764 1.2% 64.9% 4.2 46 362 992 1.6% 71.3% 4.4 -5.3%
ESPUMISAN BABY 29 080 4.9% 50.4% 4.7 18 221 187 5.0% 60.7% 4.6 -4.9%
FASTUM 18 078 -11.1% 0.5% 0 9 310 462 -10.3% 1.2% -0.1 -6.3%
IODOMARIN 62 167 18.0% 7.5% 1.2 12 405 619 17.7% 11.4% 1.9 -1.3%
LIOTON 25 736 4.2% 2.6% 0.2 26 732 458 3.4% 4.7% 0.4 -5.4%
MEZYM 329 187 -5.7% 28.2% 1.2 49 930 379 -7.2% 19.8% 0 -9.8%
MIG 400 164 918 5.6% 4.1% 0.4 19 519 127 6.0% 2.8% 0.3 -4.7%
PROSTAMOL 24 477 -4.8% 17.3% 0.4 34 368 836 -5.1% 19.6% 0.6 -7.1%
RESPERO MYRTOL 15 872 1.1% 7.6% 0.7 7 509 341 1.1% 7.2% 0.5 -8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs